October 1963. 1,900 people had just died in the Vajont disaster, and the reaction of La Stampa readers was unprecedented: 330 million liras donated for orphans, the injured and the destroyed villages. That is, concrete aid for 2,200 families, reached in record time by the newspaper's correspondents, in the same spirit with which Mirror of the Times still operates around the world after the most serious disasters. We are the ones rebuilding schools after earthquakes and floods to help communities get going again. We have built more than 25 in Italy, always in record time.
The generosity of Mirror supporters knows no bounds, so in nearly 70 years we have intervened everywhere. When there is an emergency we always try to be the first to arrive and the last to leave. We have learned that it is not enough to do good, you have to do it fast.